Excerpts From Debbie’s Blog

It's the softcover pre-publication version of my book - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got two copies left that I will sign and send to two lucky winners. All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.
Cool. Take me to the One-Minute Blogging Survey.

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Corporateblogging85x128_1It's the pre-publication "bound galley" version - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got TWO copies left that I will sign and send to TWO lucky winners.

All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.

Cool. Take me to the One-Minute Blogging Survey.

P.S. The real book will be out in just a few weeks -- on August 3rd.…

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Live blogging this. I'll pull out a few nuggets from their keynote at Day 2 of WOMMA's WOMBAT 2 (Word of Mouth Basic Training).

Shel's up first.

Shel admits that he started writing Naked Conversations as a reporter -- as a topic to cover - but along the way he fell under the spell of blogging as a force for good.

Robert's loony idea to "blog the book," says Shel, was a touch of brilliance. The people in the blogosphere became the third co-author of the book, fact checking, disagreeing, adding new stories, etc.

What do my…

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Seth_godin_1 Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin, Guy Kawasaki* and Tom Peters.

Good writing is important. But good platform skills are equally important. And they're hard to hone. These guys are tops.

I'm a huge fan of Seth and Guy and have heard them both in person. Have never met Tom or heard him speak. Writes Garr Reynolds:

"If you watch the clips... you'll notice…

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E-newsletters aren’t dead yet

Posted in the Category of In the News and Marketing

enewsletters-icon-100.pngAmidst all the blather about blogs, there's one e-marketing phenomenon that isn't dead yet. Yup, it's e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
"The average time allocated to a newsletter after opening it was only 51 seconds. "Reading" is not even the right word, since participants fully read only 19% of newsletters." - Jakob Nielsen
Ouch. So how do you make your e-newsletter stand out and become a must-read for your audience? Great content, appealing design, the right frequency, etc.…

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brian_carroll_book.jpgWay to go, Brian! It's exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).

2.0: the new way to publicize your book release

Just got an email from Brian with a link to today's press release about the launch. (He uses PRWeb which I've also used and recommend…

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Out & About

Speaking at BlogHer ‘08 Washington DC

Monday Oct 13, 2008

Washington DC

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(Can’t Make It To) Blog Well

Tuesday Oct 28, 2008

San Jose, CA

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Keynoting The New Media Event in Dubai

Sunday Dec 14, 2008

Dubai, UAE

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson. This comprehensive guide confronts the top 3 barriers to getting started: fear, the time factor and what to write.
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