Strumpette (aka Amanda Chapel / anonymous PR blogger / tall, athletic, Pantene shoulder-length black hair, perfect perky boobs - ed. note: you've got to be kidding) is all fired up today with her new meme: The Death of Corporate Blogging.

God, (s)he's clever the way she/he/it writes.

But (s)he's wrong: corporate blogging -- or at least the widespread use of blogging as a business communications tool is NOT dead. And I'm not just saying that because my new book, The Corporate Blogging Book (Penguin Portfolio August 2006), is coming out next week.

Well OK that's one reason I'm saying it.

Corporate blogging is just getting started

The real reason is oh so simple. Far…

Hey, a good crowd of Washington’s blogging cognoscenti, as well as corporate blogger wannabes, showed up yesterday at D.C.’s 4th Estate Grille for a pre-release party - yes, one week before the official pub date of August 3rd! Ken Yarmosh live-blogged the event for Corante with this spot-on comment:

"There is an interesting crowd here but for the most part they do seem very non-bloggy. Despite the echoes we often hear in the halls of geek-dom, the blogosphere is not saturated yet. There…

Tuesday July 25, 2006 4:30 - 6:30 PM 4th Estate Grille 1101 17th St. NW (17th and L Streets) Washington DC 20036 RSVP by leaving a Comment (scroll all the way down after you click through)

As seen in Face Time in The Washington Post

Useful Link

The results of my 2005 1-Minute Blogging & RSS Survey emphasized that "Time" was the top fear factor holding folks back from creating and maintaining a corporate blog. [PDF summary of 2005 survey - 708 respondents]

This year's results are not dramatically different. "Time" is still a concern. "What to write about" is an equal concern. In addition, the non-adoption rate of RSS continues. 59 percent say they have downloaded an RSS newsreader but only 42 percent are using one to read blogs via RSS.

In reponse to the Corporate Blogging is Dead meme...

73.3 percent said they have considered launching a corporate blog (up from 68 percent in last year's survey).

There were…