The Sept. 20th, 2006 teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.
One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes. Inspired by her efforts, I added a few things (and corrected a few things). Then the 10 of us agreed to offer anyone who's interested the summary transcript as a PDF download.
Here are some of the questions we addressed. They were submitted by the participants, an interesting mix of consultants, corporate marketers and non-profit advocacy professionals.
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Yesterday's teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.
One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes. Inspired by her efforts, I added a few things (and corrected a few things). Then the 10 of us agreed to offer anyone who's interested the summary transcript as a PDF download.
Here are some of the questions we addressed. They were submitted by participants, an interesting mix of consultants, corporate marketers and non-profit advocacy professionals.
Questions (see PDF for…
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Caution: this is a really long post. I prepared it originally for the iaoc blog where I'm hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven't covered every wrinkle. But in the spirit of instant publishing... oh, and chapter 5 in my new book is titled "Should the CEO Blog?"
Talk about opening a can of worms with the first two questions I threw out (you'll see comments and the full discussion when you click through):
1. Is it OK to ghostwrite a CEO blog?
2. Should a ghostblogger for a CEO reveal him or herself?
Suffice it say that there…
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