Why blogging matters, from Eric Kintz, Pete Blackshaw et al
Posted in the Category of Fortune 500 Blogs and Stuff
Kudos to the always clever Eric Kintz over at HP for his creative blog entry (and illustration at left), rounding up pronouncements about blogging from a handful of marketing experts: blogging vs. PR vs. corporate communications (adversaries or peacefully coexisting?); the new blogger influencers at the end of The Long Tail; the blogosphere is beginning to be a "must" in integrated marketing; customer "intimacy" (a blog) vs. your 1-800 number (is there a disconnect?); etc.
I shouldn't be a bad sport but I can't help but be a bit annoyed that his little "club" of experts is all male. Eric, uh, the…



