Fleishman-Hillard Europe is hosting a European book launch in Paris for The Corporate Blogging Book. I keynoted a session on "le corporate blogging" followed by Q & A with Fleishman clients, press, etc.
DAE: Tuesday Dec. 5th, 2006
TIME: 18h30
LOCATION: 73 boulevard Haussmann, 8eme Paris
Details on LERN's event wiki.
DATE: Wednesday Nov. 29th, 2006
TIME: 11:10 AM - 12 Noon
Location: The American Institute of Architects
Learn from the examples of established association blogs on how to take advantage of this new way of connecting with your audiences. It's all about being useful and having real conversations with your membership. You'll learn:
1. What you need to get into blogging now.
2. The three steps to launching a blog.
3. What you absolutely must avoid.
Tune in Tuesdays at 12 noon Pacific to listen to my new Internet radio show on VoiceAmerica (TM) Business.
On Tuesday Nov. 28th, 2006 I interview Karen Wickre, the managing editor of Google's Official Corporate Blog. Karen and I will pull the curtain to reveal what goes on behind Google's corporate blog, consistently ranked as one of the Top 20 blogs on Technorati.com. You can listen live. Or visit The Corporate Blogging Show blog to download archived shows as podcasts.
Karen oversees 38 blogs for Google, including country blogs for China, Russia, Brazil, Poland, Japan, Korea and Italy. We'll talk about how Google's corporate…
Update: Wow, talk about an instant response to this article! That's the beauty of the blog format. See Comments below.
Sarah and I will try to answer more fully your questions about the specifics of creating an e-newsletter with WordPress. Sarah has written a technical explanation on her own blog. Note that I still send the newsletter out via EmailLabs, my email service provider. All I do is copy/paste the "code" behind the WordPress page we've created. And yes I still get the reporting on click-throughs, opens, etc. via EmailLabs. - Debbie
By contributing writer (and Web designer) Sarah Lewis
In the second edition of The Corporate Blogging Show (Nov. 21, 2006), CEO blogger Zane Safrit and I talked about how he was inspired to start a blog by Seth Godin and how he views his blog as an integral part of his marketing strategy.
Zane uses his blog as a creative white board, a place for him to clarify his thinking and to experiment with the multimedia services (audio & video) that his teleconferencing company, Conference Calls Unlimited, is expanding into – a key differentiator in a crowded market.
I quoted from The Corporate Blogging Book (pages 20 - 21):
"Blogging helps me articulate and…
Business Blogging 101 for the Annual Pre-Employment Screeners Conference.
DATE: Tuesday Nov. 14th 2006
TIME: 1:15 PM - 2:45 PM EST
LOCATION: Clearwater, FL Sheraton Sand Key Resort
"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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