RSS-ing yourself is not an exercise in vanity. It's your no-cost, real-time way of monitoring - and engaging with - the blogosphere. Set up keyword searches on your name, company, brand, product or service. The results you'll get via RSS may surprise you. Step two is to leave comments on a blog where someone mentions you. The blogger will be astonished that you've discovered his/her blog and taken the time to visit.

How to RSS Yourself

There are two steps to RSS'ing yourself:

1. You create persistent keyword searches

2. You subscribe to those search results via RSS

The basic idea is…

I've learned not to watch Amazon rankings for The Corporate Blogging Book too closely. They tend to move widely up and down.

For whatever reason, today is a good day! My book is #14 on Amazon's Business / Marketing & Sales bestseller list. Right below Seth Godin's Small is the New Big and just above  Malcolm Gladwell's The Tipping Point.

Happy holidays and a special thanks to all my readers!

A few comments from readers:

"Just started…

Have you elfed yourself? Here's how I made a total elf of myself. Happy Holidays to all!

How & why to add video to your blog

Need a keynote, workshop or Webinar on corporate blogging and social media?

I'm giving presentations from Florida to Brussels that demystify the blogosphere for business folk. And update what's in my…

Thanks to the ever alert Steve Rubel for putting me on to this. Have you elfed yourself?

Here's how I made a total elf of myself. Be sure to turn up your sound!

Happy holidays dear readers

Here's to your health, happiness (and prosperity) in 2007. Thank you for your support, your interest and your many kind comments.

A great example of viral marketing

Office Max's Elf Yourself is a perfect example of effective viral marketing. It's pointless; it's fun; you can't wait to share it. And it creates a good feeling about Office…

In a word, no. At least not the corporate blogosphere.

Gartner is predicting that blogging will peak; that there will be a leveling off of the rapid growth in the number of blogs in the first half of 2007.

Reporters have been calling me about this (as if I should know). I agree that the growth rate will slow. Just makes sense. But the corporate blogosphere - if you think of it as one section of the blogosphere - hasn't finished expanding, IMHO.

Heck, most companies are just getting the hang of it.