Here's yet another reason to get into the corporate blogging game in 2008...

According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting. [Download PDF of the survey.]

" ...New media (social media and blogs) is having an impact on many different aspects of reporting, particularly the speed and availability of news,"

Here's yet another reason to get into the corporate blogging game in 2008...

According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting. [Download PDF of the survey.]

" ...New media (social media and blogs) is having an impact on many different aspects of reporting, particularly the speed and availability of news," according to the Brodeur press release.

Journalists are using blogs to get tone, nuance and story angles. No, they don't believe everything they read in blogs but social media is a great source of additional information when a reporter is on deadline.

So get yourself into the blogosphere if you're not there yet. And be sure…

I'm tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the "new marketing." In a word, don't pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy... just because it sounds easy or cool.

The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there's more to the book than that. This

I'm tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the "new marketing." In a word, don't pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy... just because it sounds easy or cool.

The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there's more to the book than that. This one is a great read.

Tune in FREE Feb. 13, 2008 at 2 PM Eastern to hear an hour of kibbitzing between Seth and authors Dan Pink, Rich Sloan and myself.

Click here to register…

The authors of Freakonomics announced a Six-Word Motto Contest for the U.S. on their New York Times blog yesterday. As of this writing, they've gotten 607 comments with suggestions.

Here's mine:

"Where Anything Is Possible... Go Giants!"

What's yours? Click here.

The authors of Freakonomics announced a Six-Word Motto Contest for the U.S. on their New York Times blog yesterday. As of this writing, they've gotten 607 comments with suggestions.

Here's mine:

"Where Anything Is Possible... Go Giants!"

What's yours? Click here.

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.

The free guide is but a small taste of what they

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.

The free guide is but a small taste of what they offer in their annual door-stopper (328 pages): MarketingSherpa Email Marketing 2008 Benchmark Guide. I've reviewed these annual mega guides in the past (see 2006 review). They're chock full of charts and stats and really helpful if…

One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!

Here's part of what I wrote:

"I

One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!

Here's part of what I wrote:

"I can tell you from experience that creating a corporate blog for a Fortune 500 company is one part big idea and nine parts down in the trenches parsing each word for tone, content, nuance, legal ramifications, etc."

-- by Debbie Weil for MarketingSherpa's 2008 Wisdom Report

Download a copy of this 42-page free report here.…