In-house client presentation - Pittsburgh
Posted in the Category of Speaking
In-house presentation - Global 100 client.
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Corporate Blogging 2.0: Southwest Airlines’ Blog Re-launches
Posted in the Category of Stuff
Take a look below if you haven't heard about the re-launch of Southwest Airlines' corporate blog, Nuts About Southwest, two years after its April 2006 debut. More here.
This is state of the art use of social media by a big company: a blog, Flickr pics, video, polls, news and more. Note the icons for YouTube, FlickR, LinkedIn, Facebook, Twitter at the bottom of the page. This multi social media platform approach echoes what Dell is doing on its Community page.
This is exciting. And a refreshing change after the Southwest blog was caught flat-footed in March 2008 following the aircraft inspection crisis and threat of a record fine by the FAA. Kudos…
Have You Tried Searchme.com? Very Cool
Posted in the Category of In the News
A digital marketing strategist at a Global 100 company just put me onto a new search engine called Searchme.com (yes, these corporate types can be surprisingly plugged in!).
It' s still in beta, so go to http://beta.searchme.com/ and type in your name, company name, brand name, etc. You can choose "all" or ask for results based on advertising & marketing, radio, non-fiction and blogs. I assume they'll be adding more categories.
Up comes a visual "stack" of pages you can click through and mouse over. The results remind me of Apple's Time Machine. Cool, huh?!
Q & A With Goddess of Measurement KD Paine
Posted in the Category of Events and Q&As and Social Media
KD Paine is one of the (terrific) speakers we’ve got lined up for BlogPotomac, Washington DC’s premiere social media marketing event coming up on June 13, 2008 (go for it… register here). I snagged her for a quick Q & A to give us a preview of her topic "Measurement and Value."
Note: In keeping with the unconference format (see here and here) of BlogPotomac, KD and the other speakers will be delivering informal presentations…
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The Corporate Blogging Book
"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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