The Corporate Blogging Book
Widely praised for clarity and smarts, The Corporate Blogging Book is the best all-in-one guide to understanding why you need a company or executive blog - and how to start a successful one. According to Technorati, corporate bloggers comprise 12% of the active blogosphere.
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Blogging is no longer optional - blogs are next generation Web sites. The question is how to do it well.
An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and—perhaps most crucial—shape the conversation online around your brand.
Learn from Big Brand corporate bloggers like Dell, GM and Google as well as small businesses. Get specific tips on how to develop a credible, authentic (writing) voice that engages your readers and turns them into fans—if not customers. Also Check out 67+ 75 more examples of Big Brand corporate blogs.
Debbie, I first read your book shortly after it came out and it became my blogging bible. In fact I highlighted so many excerpts and turned down the tops of so many pages that I had to start turning up the bottoms. It now looks like one of my Seth Godin books! After two years of blogging for my business I am going back to implement a few things I re-learned from you. Don’t make us wait too long for your next book!
- Michael Gibbons, CEO Buttons of Hope (Oct. 20, 2008)
No hype - realistic, useful tips
What to write about?
How much time will it take?
How to handle critical feedback?
What is the ROI?
Get ideas from smaller company blogs. Learn why - or why not - your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.
The Corporate Blogging Book is often available on Amazon as a bargain hardcover.
Though blogs may not always yield immediate results, they can be part of a "halo effect" that ultimately gives a business a bigger online presence, says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book.
- Quoted in The Washington Post (Aug. 25, 2008)
Also available in a UK edition, Chinese and Italian
Reviewers Say...
Smart, witty and accessible.
Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls
Debbie’s book is the best of the (blog books) because it is actionable.
November 2008 - Named one of ten insightful Web 2.0 books. Click #8.
This is *the* book smart businesspeople should read to understand the ins and outs of blogging.
This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.
I loved the conversational and organic nature of the book… impeccable research and flawless writing style.
You’ve worked very hard to help corporate America understand social media. Nice job, Debbie.
- Dr. Nora Ganim Barnes, Dir. UMass Center for Marketing Research