The Corporate Blogging Book
Widely praised for clarity and smarts, The Corporate Blogging Book was named one of the Ten Most Insightful Books About Web 2.0 by CIO Insight in November 2008. It is considered the original and definitive guide to corporate blogging. The book explains why you need a company or organizational blog - and how to launch a successful one.
According to Technorati, corporate bloggers comprise 12% of the active blogosphere. Blogging is no longer optional. A blog is a next-generation Web site. A blog is the home base of your social media strategy. Think of it as the hub of the wheel.
How to order the book
Order on Amazon. Or order one or more signed copies directly from the author using this secure online page.
An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and -- perhaps most crucial -- shape the conversation online around your brand.
Learn from Big Brand corporate bloggers like Dell, GM and Google as well as small businesses. Get specific tips on how to develop a credible, authentic (writing) voice that engages your readers and turns them into fans -- if not customers.
Check out Debbie's Big List of Big Brand Blogs for dozens of additional examples of corporate blogs.
Debbie, I first read your book shortly after it came out and it became my blogging bible. In fact I highlighted so many excerpts and turned down the tops of so many pages that I had to start turning up the bottoms. It now looks like one of my Seth Godin books! After two years of blogging for my business I am going back to implement a few things I re-learned from you. Don't make us wait too long for your next book!
- Michael Gibbons, CEO Buttons of Hope (Oct. 20, 2008)
No hype - realistic, useful tips
What to write about?
How much time will it take?
How to handle critical feedback?
What is the ROI?
Get ideas from smaller company blogs. Learn why - or why not - your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.
Though blogs may not always yield immediate results, they can be part of a "halo effect" that ultimately gives a business a bigger online presence, says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book.
- Quoted in The Washington Post (Aug. 25, 2008)
Also available in a UK edition, Chinese and Italian
I did a two-week book tour in China in October, 2007 after the publication of my book in Mandarin. I blogged about the tour here (see photos and videos). It was an amazing experience. I can't wait to go back to China. I visited Beijing and Shanghai and there are so many other cities and regions I want to see.
Reviewers Say...
Smart, witty and accessible.
Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls
The original and definitive book on corporate blogging.
The Best Business Blogging Book
November 2008 - Named one of ten insightful Web 2.0 books. Click #8.
Open this book to any page and you’ll discover ideas you can use…
This is *the* book smart businesspeople should read to understand the ins and outs of blogging.
One of the best books around for novice corporate bloggers. Witty, entertaining and informative.
This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.
I loved the conversational and organic nature of the book… impeccable research and flawless writing style.
Debbie, you’ve worked very hard to help corporate America understand social media. Nice job!
- Dr. Nora Ganim Barnes, Dir. UMass Center for Marketing Research