The Corporate Blogging Book reviewed by Kirkus Reports
It’s not too late to get in on the blogging craze, says Weil. The author, a popular speaker, marketing consultant and award-winning e-newsletter publisher, presents a usable guide to accessing the new "bottom-up business ecosystem." Weil demystifies blogging, answering questions like, "Why do we need a blog?"; "How will a blog be useful to our business?"; "How much time does it take to write and maintain?"; "Who in our company should write it?"
She makes a convincing case for the corporate blog, offering 13 potential functions, including marketing strategy, community-builder, branding tool and customer-relations improvement. Emphasizing the power of the blog as a communication strategy, Weil focuses on how blogging can help you speak more effectively and honestly with customers and employees. Because a blog must first and foremost attract and retain an audience, the author includes exercises and tips to help find your voice and engage readers, encouraging new bloggers to write from the heart, to take risks and to be honest.
An unusually thorough appendix includes recommended reading, blogging guidelines, a helpful glossary of blogging and internet terms and the top five design resources to build into your blog. Smart, witty and accessible. Kirkus Reports (August 2006)
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