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One of the key points that Norm and Bo make in their book, The Knack , is that you gotta know what your key number is: the number which tells you, in real time, how your business is doing. Not retrospectively by looking at last year's financials. But a number (or numbers) you can track by hand as you go along. Got me to thinking about some of the numbers that online marketers often use as a measure of "success": number of e-newsletter subscribers, number of blog readers via RSS, number of Twitter followers, Google ranking…

Here's my slideshow from the Oct. 22, 2008 event. It was REMARKABLE. Provocative and fun. Lots of great people. Click continue to see the pics.

I'm heading to NYC this afternoon with a couple of copies of Seth Godin's new book, Tribes, tucked into my bag. This one is truly provocative. It's also the slimmest, smallest of his books so far which is convenient for carrying around. The nut of the book is on the first page:

"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea... A group needs only two things to be a tribe: a shared interest and a way to communicate."

The challenge of…

Rock on, Seth... I'm eagerly awaiting my copy of Seth Godin's new book, Tribes. In the meantime, Seth notes that today is the official pub day and points us to a free download of the accompanying e-book. The Tribes Casebook was created by members of Triiibes, the international  social networking community Seth launched just over two months ago to "demo" his book. I was lucky enough to get an invitation to join. With over 3,500 members the online community has been a continuous explosion of ideas, groups, causes and collaborative projects. I've been amazed…

Reading some of the better known Big Brand blogs you'd never know the nation's economic ship is listing sharply and BTW it's going to affect all of us, globally. Tom Friedman reminds us in the New York Times that this is an unprecedented scary moment (Sept. 30, 2008). He ranks it with the Cuban Missile Crisis, JFK's assassination and 9/11. OK, so things move slowly in corporate America. I guess we shouldn't be surprised that corporate blogs are not reacting in times of crisis. As an example, Southwest Airlines, which has one of the best corporate blogs,

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