Another blast from the past: originally published on July 25, 2003.

In the 2nd anniversary issue of WordBiz Report I included a note to readers that opined: "Authenticity is key. And by that I mean authentic voice. I often struggle to find just the right tone. When I do, you respond… " To be candid, I didn’t flesh out the topic of authenticity as a full-blown article because I was up against the deadline and ran out of time. Well, along comes

Update: SOLD OUT! You can now follow us on Twitter at @SweetsandTweets. The next Sweets and Tweets is Thursday July 9, 2009 at Baked & Wired in Georgetown. Genius Rocket is sponsoring. Venture capitalist, entrepreneur and politico Mark Walsh will speak about crowdsourcing almost everything. Space is limited and tickets are going fast gone.

Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.

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On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…

I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.

Posted May 19, 2004: "Google yourself." That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful

It’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed and it’s looking like the new "it" tool in the social media toolbox. Here’s why: 1. FriendFeed has made it easier to find and subscribe to others’ FriendFeeds. 2. FriendFeed is an aggregator of the most used social media tools. 3. You see a mesmerizing real-time conversation