Penguin Portfolio has sold the rights to mainland China publisher, Publishing House of Electronics Industry. The Mandarin Chinese edition comes out in 2007 (tentative date: May or June August or September 2007).
Download Chapter 1 in Chinese.
A big thanks to Raven Lu Li, who works for Accenture China, for translating Chapter 1 the book into Chinese.
Forrester’s Charlene Li and several colleagues have published a new best practices study on The ROI of Blogging. It’s fascinating reading for those of us who’ve been wrestling with the question of how you can quantify the impact of a corporate blog. I’ll make a few comments about Forrester’s new report in a moment.
Does corporate blogging need to be tied to the bottom line? "No..."
But first I want to tell you…
Happy Birthday Halley! Long-time blogger, writer and entrepreneur Halley Suitt graciously agreed to be my guest on The Corporate Blogging Show today, on her birthday. We talked about why she started blogging in 2002, whether and how corporate blogs can adopt the unique "voice" that distinguishes the best personal blogs, the stuff you can't write about when you're a CEO and lots about writing.
Blog writing is so different from other kinds of writing, Halley reminded listeners. And it's her favorite way to write. Inserting links as a wink or nod (injecting a counterpoint, or bit of irony or humor) is something you just can't do in print.
Her best line:
If Google…
Rebecca Blood is one of the original A-list bloggers from the ancient past of the blogosphere (1999). I love how she writes and should check in with her blog more often. She posted an interview she did a while back with David Weinberger, another long-time blogger and one of the co-authors of The Cluetrain Manifesto. Rebecca asks Dave:
Q: How has your weblog changed your life?
A: Blogging has made me fat. I used to exercise in the morning. Now I blog. It's connected me to people I care about. I'm over-stimulated intellectually. There's too much to read, think…
Join me at the information-packed New Communication Forum's 2007 Conference & Expo in Las Vegas! I'll be on a panel on corporate blogging on Thursday March 8th but will be flying in early Wednesday (March 7) to attend one of the pre-workshops.Register here and save $200 (use promo code 612SHN)
DATE: Wednesday - Friday March 7 - 9, 2007
LOCATION: The Venetian Hotel, Las Vegas
I'm running a quick survey on corporate and CEO blogging. It's aimed at marketing, PR and communications professionals. And any other execs who read this blog. And it's designed as a reality check.
Lots of smart folks (Jeremiah Owyang is one) are saying that 2007 will be the year of executing -- as opposed to asking why or what -- when it comes to business blogs. But I want to know what *you* are thinking.
I'm also asking about your use of social media tools like Technorati and del.icio.us.
Take the survey (3 - 5 minutes)
"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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