CEO Blogging- AmCham China - Beijing
Posted in the Category of Speaking
Why should the Top Dog blog?
I'm talking about CEO and senior executive blogging to an audience of multi-national executives at AmCham China at events in Beijing (Oct. 16) and in Shanghai (Oct. 23). The events are sponsored by Edelman PR.
I'll explain what constitutes a CEO blog, outline the pitfalls and challenges of senior executive blogging and provide examples of some of the most successful. I'll also touch on “ghostblogging” and the importance of social media as a corporate communications tool. The first 30 who sign up will get an autographed copy of the Chinese edition of The Corporate Blogginng Book.
Keynote: Corporate blogging in a Web 2.0 world - Webcom Montréal
Posted in the Category of Speaking
Amazon special: deep discount on The Corporate Blogging Book
Posted in the Category of The Corporate Blogging Book
Exactly how Amazon works is a bit of a mystery. Periodically books are available as a "hardcover bargain." (There might be a small mark on the book or an Amazon sticker.) Right now there are brand new copies of The Corporate Blogging Book priced at US $6.49, a 73% discount off the regular price. Go get 'em!
- Kirkus Reports
Q. & A. with CEO blogger Ted Leonsis
Posted in the Category of CEO Bloggers and Q&As
If I had to pick a CEO (chairman, Top Dog, whatever) whose personality is a perfect fit with blogging, I’d choose Ted Leonsis. Former vice chairman of AOL (now chairman of Revolution Money), Ted, 51, started blogging in January 2006.
He’s been consistently prolific ever since, usually blogging several times a day in a conversational style and in short Twitter-like bursts. I’ve heard him speak in public (he’s Washington D.C.-based) and he’s warm, engaging and unpretentious. He has the…
Internal training on social media - Edelman Shanghai office
Posted in the Category of Speaking
Internal presentation for Edelman's Shanghai office on social media, the practical challenges of CEO blogging, etc.Lunch with Jeremy Goldkorn - founder, Danwei.org
Posted in the Category of Speaking
Lunch wiith Jeremy Goldkorn, founder of the hugely popular Danwei.org which covers Chinese media, marketing, advertising and urban life. See Danwei's 2007 list of best Chinese blogs (in English) here.
