I Help You Deliver Business Results Through Social Media

GlaxoSmithKline, HP, American College of Radiology,  and MACPA have hired me to show them how to derive business value from social media such as blogs, Twitter and YouTube. 

I lead intensive brainstorming sessions (aka I'm a digital fairy godmother) to help PR and marketing agencies execute social media campaigns for their clients. I lead customized half or full-day social media workshops for mid and senior-level managers at established companies as well as trade associations.

I deliver keynotes (on the Social Media Revolution, the Power of Corporate Blogging, Personal vs. Corporate Branding and other topics) for conferences and company retreats. I work with both B2C and B2B clients and on both internal and external programs.

All my services are designed to provide you and your colleagues with the skills and understanding you need to wrap social media into your existing marketing, communications and business development.

And to show you how social media enables you to engage with customers in a way that was never before possible and - ultimately - leads to more sales.

Through my training and counsel (a current client referred to me as the ever-genius @debbieweil), you can expect to crystalize groundbreaking social media campaigns for your company or your clients. I'll motivate your staff so that everyone on your team becomes fluent - or at least comfortable - with social media tools and the social media mindset. I can teach you to Twitter like a pro.

I just want to thank you for being as terrific as I'd hoped you would be! The (workshop) turned out really well - with a 180-degree turn in opinion and receptivity about blogging from Friday night to Saturday afternoon.
- Nancy Cook, former Sr. Director, Marketing & PR, American College of Radiology

Here's what you'll learn

• Why you need a microsite as your hub or home base online.
• Twitter, Facebook, YouTube, Flickr and LinkedIn. These are the Big FIVE. Which should you use and how do they work together?
• Should you be Twittering? Yes, it's a serious strategy with a silly name.
• When to host and when to post: should you launch your own blog or leave comments on others?
• What are the risks and how do you manage them?
• What resources (time and talent) you need to integrate social media with your current marketing and PR
• ... and finally, what the ROI is and how you can measure it

 

Debbie did an amazing job coaching us on all of the aspects of setting up and starting a blog. She challenged us to get clear about the purpose and then coached us on writing, design, and practical tips. I highly recommend Debbie to anyone trying to figure out the blogosphere!
- Tom Hood, CPA and CEO of the Maryland Association of CPAs.

Smart marketing in a recession is about building long-term relationships. Most folks are not ready to buy - or hire. Everyone is ready to connect.

Your blog, your Twitter account, your YouTube channel make your company or organization human and credible. They make you stand out from the crowd. And they give your stakeholders an authentic way to engage with you, right now.

 

The secret of social media marketing? It creates long-term value for your customers that ultimately drives sales.

Some say your Google results are your new home page. Think about that. If the only thing people find on a Google search is your static corporate site, you lose. With millions of consumers reading blogs, Twittering and spending time on Facebook, your audience expects to be able to engage with you.

And they expect you to deliver value, even if you're not making a sale.

The Web 2.0  train has left the station. I can show you how to jump on quickly and safely, through a speech, a workshop or a longer term consulting engagement. 

My corporate blogging clients include GlaxoSmithKline (their blog is on hiatus), American College of Radiology and MACPA. A partial list of clients here.

Call me on my mobile to get started: +1 202.255.1467 Eastern or contact me for fees and availability.