Out & About
(Can’t Make It To) Blog Well
Tuesday Oct 28, 2008
1:00 PM - 5:00 PM
Word of mouth guru Andy Sernovitz and the Blog Council are putting on a terrific sounding event: Blog Well. It’s a gathering of at least eight Big Brands who will present practical case studies on how to create and run a successful corporate blog. The list includes: Cisco, Wells Fargo, UPS, Kaiser Permanente, Intel, Home Depot, Graco (Yes, Angelina and Brad are using Graco infant carseats!) and Wal-Mart.
Andy kindly offered me a blogging pass to the event. But it’s too far to go. (Quick cross-country jaunts for non-paying gigs are *out* these days). Why, you may ask, am I not doing something similar on the East Coast? Glad you asked. Stay tuned…
Book Debbie To Speak
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The Corporate Blogging Book
"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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