Corporate Blogging Panel at BlogWorld Expo ‘08
I organized Corporate Blogging Myths & Reality for the Executive track at BlogWorldExpo (Sept. 19 - 21, 2008 in Las Vegas). I ran a similar session at last year's Expo. This year I'm handing off the panel to Chris Baggott. He'll dig even deeper this time to puncture the myths ("Every company should have a blog") and expose what works and why.
Confirmed panelists are Mario Sundar, chief blogger for LinkedIn and Paula Berg, chief blogger for Southwest Airlines.