Lectured Purdue University E-retail Class
Lectured students in Prof. Richard Feinberg's E-retail class in the department of Consumer Sciences and Retailing via a Skype video call. Per usual, some problems. But worked well enough. Thanks to the 100+ students for coming to class today. It was very enjoyable. At bottom are my slides. Here are the students' Takeaways from the class (PDF).
CSR 406: E-retailing
Prerequisite: Senior in retailing or consent of instructor.
Description: To provide understanding of the technological and retail infrastructure that underlines doing retailing over the internet. Build an understanding of business strategies over the net. To identify management issues and consumer issues in e-retailing.
