Resources

I invite you to browse my blog archive going back to 2003, the dark ages of blogging.

I recommend the free 15-page report in the box at right, Top 7 Tips to Write an Effective Business Blog. It has a lot of good stuff in it. Just enter your email to download the PDF.

You might also find useful my ChangeThis manifesto: Beginner’s Guide to Business Blogging. It’s still one of the most downloaded PDFs from ChangeThis. This site, jammed with free PDFs, is a great resource for provocative thinking about all things related to marketing, business and balanced living.

Also check out The Corporate Blogging Show, the companion podcast to my book. You can also learn about past shows here.

Books

Here’s a short list of must-read books (in addition to The Corporate Blogging Book) to understand corporate and business use of social media:

• Goundswell by Charlene Li and Josh Bernoff


• Citizen Marketers by Jackie Huba and Ben McConnell


• New Rules of Marketing & PR by David Meerman Scott


• Now Is Gone by Geoff Livingston with Brian Solis


• New! Tribes by Seth Godin

 

 

ClickZ columns

Browse the 50 columns I wrote for digital marketing site ClickZ.com:

• White Papers: B2B Email Marketing’s Best Friend


• HTML Newsletters: Content’s The Thing


• Email Addiction


• and more

My first article on blogging, To Blog or Not to Blog: That’s a Good Question, was published on Aug. 22, 2001.