Blog

I invite you to browse my blog archive going back to 2003,  the dark ages of blogging. My first article on blogging, To Blog or Not to Blog: That’s a Good Question, was published on Aug. 22, 2001.

Podcast: The Corporate Blogging Show

Check out The Corporate Blogging Show, the companion podcast to my book. Read the show notes describing each episode. One of my favorites is the interview with Karen Wickre (managing editor of Google’s corporate blog). Also listen to How to Write a Great Business Blog, recorded for the Personal Branding Global Telesummit. Check out my interview with Edelman Digital’s Steve Rubel and a 2006 interview with Anil Dash. Anil was the featured speaker at a Sweets and Tweets event in March 2010, talking about Expert Labs and transparency in government.

ClickZ columns

Browse the 50 columns I wrote for digital marketing site ClickZ:

 
• White Papers: B2B Email Marketing’s Best Friend
 
• HTML Newsletters: Content’s The Thing
 
• Email Addiction (one of the most popular I wrote)
 
• and more

WordBiz Store

In the WordBiz Store, you can purchase downloadable PDFs (aka e-books) on topics ranging from e-newsletter marketing to online copywriting to packaging and selling your content. One of my favorites is Top Copywriting Tips When You Can’t Afford to Hire a Pro [US $9.00]. Also take a look at the E-newsletter Starter Kit. It’s got a ton of useful information in it if you’re thinking of starting an e-newsletter.

Free e-books

Download 7 Tips to Write a Great Corporate Blog [PDF]. In addition to the seven tips, I cover writing for the Web and why linking is essential to effective blogging.

Download my manifesto: Beginner’s Guide to Business Blogging [PDF], one of the most downloaded PDFs from the terrific ChangeThis, a great resource for provocative thinking about all things related to marketing, business and balanced living.

The Corporate Blogging Book

How to purchase the 2010 Updated E-book Edition

Click here to download the just published e-book edition to your Kindle in seconds. You can also read it on your iPhone or Blackberry, Mac or PC with the free Kindle app - no Kindle required. Updated with a new preface, a new section on Twitter and more.