NEW! A refreshed and updated edition of the original and definitive book about corporate blogging
The updated edition is now available for Amazon Kindle.
This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (cf The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called smart, witty and accessible, Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will increase your sales. Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing.
What's in the 2010 Updated Edition
This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.
- A new preface explains why blogging is the home base of a successful social media strategy
- A new section on Twitter explains how Twitter complements, but doesn't replace, a blog
- Updated lists of best-practice corporate, CEO and small business blogs
- Updated bonus resources including the latest Social Media Policies and Guidelines
How to purchase the Updated Edition for Kindle
Click here to download the new e-book edition to your Kindle in one minute. You can also read it on your iPhone or Blackberry with the free Kindle app.
Widely praised for clarity and smarts, the original edition of The Corporate Blogging Book was named one of the Ten Most Insightful Books About Web 2.0 by CIO Insight (see #8). It is considered the original and definitive guide to corporate blogging. The book explains why you need a company or organizational blog - and how to launch a successful one. According to Technorati, corporate bloggers comprise 12% of the active blogosphere. Blogging is no longer optional. A blog is a next-generation Web site. A blog is the home base of your social media strategy. Think of it as the hub of the wheel.
How to order the 1st edition hardcover (signed copy)
Buy the first edition hardcover on Amazon. For a signed copy, order directly from the author using this secure online page. For bulk discounts, call Debbie at +1 202.255.1467 Eastern.
An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and -- perhaps most crucial -- shape the conversation online around your brand.
Learn from Big Brand corporate bloggers like Dell, GM and Google as well as small businesses. Get specific tips on how to develop a credible, authentic (writing) voice that engages your readers and turns them into fans -- if not customers. Check out Debbie's Big List of Big Brand Blogs for dozens of additional examples of corporate blogs.
Debbie, I first read your book shortly after it came out and it became my blogging bible. In fact I highlighted so many excerpts and turned down the tops of so many pages that I had to start turning up the bottoms. It now looks like one of my Seth Godin books! After two years of blogging for my business I am going back to implement a few things I re-learned from you. Don't make us wait too long for your next book!
- Michael Gibbons, CEO Buttons of Hope (Oct. 20, 2008)
Though blogs may not always yield immediate results, they can be part of a "halo effect" that ultimately gives a business a bigger online presence, says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book.
- Quoted in The Washington Post (Aug. 25, 2008)
No hype - realistic, useful tips
What to write about?
How much time will it take?
How to handle critical feedback?
What is the ROI?
Get ideas from smaller company blogs. Learn why - or why not - your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.
Also available in a UK edition, Chinese and Italian
I did a two-week book tour in China in October, 2007 after the publication of my book in Mandarin. I blogged about the tour here (see photos and videos). It was an amazing experience. I can't wait to go back to China. I visited Beijing and Shanghai and there are so many other cities and regions I want to see.
