I invite you to browse my blog archive going back to 2003, the dark ages of blogging. My first article on blogging, To Blog or Not to Blog: That’s a Good Question, was published on Aug. 22, 2001.
Please check out my Big List of Big Brand Blogs.
Download the e-book from the box at right, 7 Tips to Write a Great Corporate Blog. In addition to the seven tips, I cover writing for the Web and why linking is essential to effective blogging.
Also useful is my ChangeThis manifesto: Beginner’s Guide to Business Blogging, one of the most downloaded PDFs from this terrific site jammed with free PDFs. It’s a great resource for provocative thinking about all things related to marketing, business and balanced living.
Check out The Corporate Blogging Show, the companion podcast to my book. Read the show notes here.
And browse the nearly 50 columns I wrote for online marketing site ClickZ.
Books
Here’s a short list of must-read books (in addition to The Corporate Blogging Book) to understand corporate and business use of social media:
- Goundswell by Charlene Li and Josh Bernoff
- Citizen Marketers by Jackie Huba and Ben McConnell
- New Rules of Marketing & PR by David Meerman Scott
- Now Is Gone by Geoff Livingston with Brian Solis
- Tribes by Seth Godin
- World Wide Rave (new) by David Meerman Scott
ClickZ columns
Browse the 50 columns I wrote for digital marketing site ClickZ.com:
- White Papers: B2B Email Marketing’s Best Friend
- HTML Newsletters: Content’s The Thing
- Email Addiction
- and more
E-Newsletter