20,000 corporate and non-profit marketing managers and small business executives are avid readers of my award-winning monthly e-newsletter. I've published continuously since July 2001 (see archive) and my readers tend to be fiercely loyal. At least three quarters of them are highly involved in the purchase decision for products and services related to online sales and marketing. Get your product or service in front of 20,000 information-hungry readers and start turning clicks into customers!
Ad rates as of Jan. 1, 2007
Top Position Ad
$750 for a one-time ad insertion (10% discount for six insertions).
Your ad runs in the e-newsletter delivered to subscribers and also in the Web version which remains posted between issues.
EXAMPLE #1 My Emma (email marketing) EXAMPLE #2 DigitalGrit: FREE How-To Webinar EXAMPLE #3 AWAI: "Can you write a simple letter?"
2nd Position Ad
$650 for a one-time ad insertion (10% discount for six insertions).
Here's what our advertisers have to say…
 Ross Lasley, President KISS Computing |
"Within hours of the ad going out we had hundreds of responses, which have turned into an excellent list of prospects. We have advertised in more than our fair share of zines in the past and the response here was the best we've ever had—tremendous, we were thrilled." |
 Marcia Yudkin, Publisher The Marketing Minute |
"Within three days of running my ad in WordBiz Report, I had more than 100 new subscribers to my newsletter. From experience, I know that a good proportion of these will over time turn into paying customers, for a whopping ROI. " |
 VP, Marketing Communications Socketware, makers of Accucast |
"I've never experienced such a quick response to an ad. We got a higher click-through rate with WordBiz than when we advertised with other more-widely circulated publications." |
 Sales & Marketing Manager Arial Software |
"We're delighted with our experience advertising in WordBiz Report. The conversion rate for downloads of our free software evaluation was far higher than for campaigns we ran in e-pubs with much higher circulations. Plus Debbie's copywriting expertise to tweak our text ads was a great extra." |
Why advertise in WordBiz Report
You can reach responsive decision makers at a fraction of what it costs (in actual dollars) to advertise in competitor publications such as ClickZ or MarketingProfs. Our smaller list (20,000 subscribers) means you can reach a similar demographic for far less money. High click-throughs Our sponsors' ads are getting click-throughs significantly higher than the industry average of one quarter or one half to one percent. CTRs for recent advertisers have been 1.5 to over 3 percent! Customized packages You can put together any combination of ads you wish. You always get copywriting assistance from WBR's publisher, Debbie Weil.
Circulation:
20,000 double opt-in subscribers as of Jan. 1, 2007. This is a squeaky clean list with all bad (non-deliverable) email addresses continuously removed.
Demographics
Subscribers are a mix of small business and corporate marketers. They are marketing, sales and PR executives at *Global 2000 companies; marketing and communications directors at non-profits, government and educational institutions; and CEO/principals of small businesses in finance, marketing & communications, Web design and Internet technology. *Sampling: Accenture, Alcatel, Agilent, AMS, Anheuser-Busch, Boeing, Deloitte, Dow Corning, Fannie Mae, FedEx, Ford, GE Capital, Humana, IBM, Intel, Kodak, MasterCard, Merck, Nokia, Procter & Gamble, Radio Shack, SAS, Toshiba, Unisys.
Payment
All rates are net, payable in advance of publication. You can pay by check or by credit card through our secure server.
Ad specifications
Who is sponsoring WordBiz Report?
Our sponsors include: Accucast, Art & Logic, Arial Software, BoldFish, DigitalGrit, ExactTarget, Microsoft, My Emma, ProofReadNOW, SubscriberMail, TargetX, VerticalResponse and WebTrends.
For more information Call to confirm dates and to inquire about available ad space in upcoming issues. +1 202-364-5705 (U.S. Eastern) Or email wordbiz @ gmail DOT com with "Sponsor WordBiz" in your subject line. We'll respond promptly.
