No jargon. No techie terms. Just compelling business sense.
Do you need a practical introduction to the social media alphabet? Corporate blogging, podcasting, RSS, vlogging and wikis? No jargon. No techie terms.
I use a clear, business-results approach that appeals to busy managers and executives. Read my bio . Order my book The Corporate Blogging Book on Amazon or on BarnesandNoble.com
New for 2008! Learn more about my in-house workshop: Corporate Blogging in a Day.
Learn how - and why - you should integrate the new social media tools into your PR, marketing and communications strategies. They're not an add-on, BTW. Not something you slap on top, like a Meatball Sundae (the title of Seth Godin's new book).
These new tools are a powerful, low-cost and surprisingly effective way to reach - and motivate - your audience whether you're a Fortune 1000 or a small business. But you have to use them organically. That's where I come in.
How I can work with you
Here's what I do:
- Consulting (executive blog coaching and corporate blog strategy & execution)
- Keynotes Belgium, Canada, China, France, the UK, the U.S. and everywhere in between)
- Teleconferences
- Workshops (example and example and example)
- Webinars (example and example)
I specialize in practical and provocative presentations that demystify the blogosphere and social media and parse the implications of Web 2.0 for your business. You'll learn specific tips and strategies to get started right away (many of them free).
Obviously expert in Social Media constructs, Debbie disarmed our client's executives with her easy going style, self-deprecating humor and quick wit.
- David Milliken, Blueline Simulations
How to contact me
Call me at +1 202.255.1467 EST. Use the contact link at the top of the page. Email me at wordbiz(at)gmail.com.
More under Keynotes and Workshops below. Read my bio.
Outstanding presenter
"Debbie Weil, author of The Corporate Blogging Book, was an outstanding outside-of-the-industry presenter. She did a great job of selling the concept of a corporate blog… She overcame some technical difficulties with a lot of grace (where's the A/V Club when you need 'em?) and made this quasi-technical topic approachable. The book is a good read, too."
- Mike Coffey, Imperative Information Group
Corporate Blog Consulting
I specialize in content strategy for corporate blogs — who should write your blog(s), what should the topic(s) be, how to develop a compelling writing style, how to engage with your readers and with the blogosphere, how to handle Comments, how to measure ROI, etc. I can help you launch your blogging program. If you're an individual executive, I can work with you one-on-on as a blog strategist and writing coach.
Praise from HP for The Corporate Blogging Book
"I have to admit that the thought of launching a program blog was very daunting to me. So I went onto Amazon and bought some books on blogging. I read several and still did not get it. Finally, this weekend I read a book (The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil) that resonated with me and I get it!
- Caron Kushner, Hewlett-Packard IPG Ambassador Program Manager
CEO Blog Coaching
I work with a limited number of CEOs and senior execs to help them start and develop a compelling blog. Think of me as an executive writing coach. Think of me as your 7th grade English teacher but more, er, fun. But I'm a tough editor. If you sign up with me, I'll whip you into shape and teach you how to be an A-list blogger. Learn more…
First-rate content
"The questions posed ranged from entry-level to insightful. Debbie's responses were well-toned, and the content she delivered was first-rate!"
- Kip Meacham, TheRSSPundit.com - The Corporate Blogging Book Teleconference
Keynotes and Workshops
Engage me for a keynote presentation or a half-day or full-day workshop. I'd be delighted to work with your in-house team or as part of your conference program. Do you really need to incorporate the new social media (blogs, podcasts, wikis) into your marketing and corporate communications? I'll help you think through a short and long-term plan. No matter how slow moving or risk averse your organization there are things you can - and should - do right away and at little cost.
Very positive feedback
"Debbie's energetic presentation to the Hampton Roads Chapter of PRSA brought us into the 'blogosphere!' Although our members are PR practitioners from entry level to seasoned, most of us weren't familiar with blogging until Debbie spoke to our group. We received a thorough indoctrination, and the feedback from attendees has been very positive!"
- Nina Cunningham, PRSA Professional Development Conference Chair 2006 (Hampton Roads Virginia Chapter)
I'll demystify the blogosphere for you on both a strategic and practical level. And show you how to create a great blogging program. One that will attract media attention, as well as engage your customers and employees.
Good Blog Bad Blog
I will show you how easy it is to listen to - and learn from - your customers and employees, how the new truism - marketing is a conversation - applies to you and how you can profit from WOMM (word-of-mouth-marketing) and the explosion of consumer generated media, whether it's blogs (60 million at last count) or videos on YouTube.com. You'll learn how to wrap these new technologies and channels into your existing corporate marketing and communications strategies. And, most important, get it right the first time.
Launch and maintain your blog(s)
We can design and develop the blogs for you — or make technical recommendations on which blogging software or platform to choose.
Learn how to write and monitor an effective blog
I provide ongoing training on how to negotiate the sometimes confusing world of blog etiquette. I'll recommend what the topic of your blog(s) should be and who should write them. And train your staff and executives on how to write your blog. Yes, there's a special kind of bloggy writing style.
To ask about fees and availability, please call Debbie direct at +1 202.364.5705 Eastern (Washington DC). Or use the contact link at the top of the page.
Should my CEO blog?
It depends. Does he or she like to write? Is she comfortable with a more informal style of communicating? Does blogging and all the connections and community it can build fit your company's culture? Find out about my CEO Blog Coaching
Invite the MonaLisaOfBlogging to parachute in for a day… or put me on retainer
I'm sometimes known as the MonaLisaOfBlogging. I specialize in allaying executives' fears about blogging — whether it's the issue of how much time it will take or what the legal pitfalls are and how to avoid them.
Download a FREE chapter from my new book
I'm the author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right, published by Penguin Portfolio (2006). I invite you to download Chapter 1. You can order the book on Amazon or BarnesandNoble.com. Find it at your local Borders, Barnes & Noble or other major bookstores. Read reviews.
Learn more about blogging as a business strategy
Check out my newsletter archive going back to 2003 for dozens of tips and articles.
More about Debbie
Read my bio. Check out my handy media kit for high-res photos and a downloadable resume. 
Find out where I've been quoted recently. I look forward to speaking with you soon. Call me direct at 202.255.1467 Eastern or use the contact form at the top of the page.
