Corporate Blogging in a Day
2008 will be the year of corporate blogging - the key platform for social media
Want to get your group ready to blog, internally or externally? You provide the computers, Internet access and conference or training room. I will train your group (up to 15 people) in one day how to write an engaging, useful blog. It can be an internal or public-facing blog for your company or organization. You will learn:
Click here for Top 8 Tips for Corporate Blogging in 2008
► How to write blog-style in a warm, conversational voice and yet still be substantive
► How to write Google-friendly titles for your blog entries
► What to write about, what to link to and how to find material for your blog
► How to publicize your blog (internally or externally)
► How to handle controversial topics
► How to keep your blog fresh and topical
► What the role of a blog editor is and how to designate (or hire) one
► How to craft a Comments policy
► The latest on legal issues related to blogging
► How to insert photos and images
► How to insert video clips
► Everything you need to know about the technical aspects of running your blog
At the end of the day you and your group will have learned how to blog. You will have created a fully-functional, attractive blog filled with enough content to convince your boss or other decision-maker to take the next steps to launch an internal or external blog program.
What's included
Included: 10 - 15 copies of The Corporate Blogging Book (one for each attendee), workbook and handouts. Follow-up consulting with Debbie by phone and email for four months beyond the engagement date.
To schedule your in-house workshop
Fee: $5,000 - $7,500 (plus travel expenses). Fee varies by type of organization and if ongoing strategy consultation is requested.
Reach Debbie at +1 202.333.2022 Eastern or by email at debbie.weil@gmail.com or use Contact form.
Available for purchase
The Corporate Blogging Book: "Top Ten Tips to Write an Effective Business Blog"
Chapter 7 of The Corporate Blogging Book focuses on blog writing tips for multiple author and executive blogs. It contains examples, tips and checklists you won't find anywhere else. It's also one of my favorite chapters in the book. You can order TCBB on Amazon, Barnes & Noble or 800-CEO-Read.
How to Create a Content Strategy for Your Corporate Blog
Also available for purchase and instant download: How to Create a Content Strategy for Your Corporate Blog (MP3 audio recording and enhanced PDF transcript including screenshots).
