Join me for a series of teleconferences designed to answer - in practical, hands-on terms - your most nagging questions about launching a corporate or CEO blog. The first two covered: How to Create a Content Strategy for your Corporate Blog and How to Write a Great Corporate Blog.
How to Write a Great Corporate Blog
Topics I covered:
- How to choose your blog writer(s)
- What the multi-faceted role of a blog editor is
- Ghostblogging: where is the line between editing and ghostwriting?
- How to train your writers in the basic elements of blog writing style
- Advanced tips for effective blog writing (linking tricks)
- How to keep the momentum going (finding content, motivating your bloggers)
Day/Time: This event was recorded live on May 24, 2007. It's now available as an MP3 audio recording
Cost: $47.00
What you get:
1. One-hour MP3 audio recording you can download to your computer or iPod
2. Accompanying email message with direct links to the blogs I mentioned during the session
Useful Resource: Read Chapter 7 in The Corporate Blogging Book: Top Ten Tips to Write an Effective Business Blog
100 million blogs and counting
Technorati is counting over 82 100 million blogs today. Yes, many of them are drivel and not worth paying attention too. But no matter what your industry or niche there are a surprising number of respected and widely-read blogs discussing trends, issues, controversies… and possibly you!
Defend your brand in the blogosphere
"You" means your company, your brand, your product, your service. So what's a marketer or executive to do? Well, starting your own corporate or organizational blog is one of the most effective ways to defend your brand in the blogosphere.
Great writing - voice/style/links - is what makes a great blog
When the rubber meets the road, the way a corporate blog is written - the authentic voice, the writing style, the authors, the links, the topics - is what determine its success or failure.
How to Create a Content Strategy for Your Corporate Blog
Available as an MP3 Audio Recording and Enhanced PDF Transcript
Order the MP3 audio recording and enhanced PDF transcript of this event.
Thanks to our teleconference sponsor, Conference Calls Unlimited.
