According to Gartner's just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It's been a slow steady climb since 2005, as I've noted here (in August 2005, when I was writing my book) and here (in 2008). Cloud computing and E-book Readers top this year's Peak of Inflated Expectations. This is one of those charts that's fun to flash during a presentation to illlustrate what's hot and what's not. If I were Jackie Fenn, a Gartner analyst and author of Mastering the Hype Cycle, I'd collect the 15 charts created annually since 1995 and put them in a nicely-designed e-book to pass around online via Twitter.
Useful Links
More about the 2005 Hype Cycle report including a look back at the 1995 cycle when the "Information Superhighway" was just past the peak of inflated expectations.
Summary of Gartner's 2009 Hype Cycle
Previous Comments
Michael S. Hyatt said on August 14, 2009 at 07:01 AM
Mine isn’t based on research, but I set forth a model for understanding where your organization is in its adoption of Twitter. The five stages really apply to the adoption of any new technology.
Thanks.
Debbie Weil said on August 14, 2009 at 07:27 AM
Mike, thanks for stopping by. I read your Twitter post. Your non-research (non-jargon?) approach to the lifecycle adoption is spot on. Amazing how long the adoption curve is. Four years ago, when I was writing my book about corporate blogging (it was published in 2006), I thought we were at the crest of the wave. Not so.
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